ROLE SUMMARY
The Communications Manager is responsible for all communications deliverables for regional integrated campaigns linked to commercial activity, strategic reputational engagement objectives, and service/product offerings that are applied across the Carrefour countries Majid Al Futtaim operates. Develop a brand communications strategy that delivers a monthly stream of impactful campaigns to support commercial goals, enhance reputation, and promote new services.

ROLE PROFILE

• Working with key internal stakeholders to understand business and operational needs associated with Carrefour commercial campaigns, reputational commitments and service/product launches.
• Accordingly develop – often in close coordination with social media team and brand colleagues – the communications strategy, content and plans for top-down integrated marcom campaigns. These campaigns will support the overarching Carrefour comms strateg
• Develop the consumer communications strategies, toolkits, action plans, deliverables, templates, master content and KPI’s for all such campaigns.
• Ensure communications engagements fits within wider 360 marcom campaigns to build a regional brand and reputation for Carrefour across all markets
• Working with Corporate Sustainability and in-market communications and sustainability teams to develop a sustainability communications strategy and plan, managing its execution across all markets
• Work closely within the communications team at Corporate to support local market communications managers in crafting their local strategies, action plans and setting their KPI’s.
• Develop messaging, positioning statements and content for regional service offerings and socio-economic contributions.

REQUIREMENTS

• Bachelor’s Degree in Communication, Public Relations of Marketing.
• 7+ years of relevant, demonstrated experience in a similar role and relevant experience working with retail, consumer goods industry and multinational companies.
• Communications agency or news media journalism experience.
• Ability to develop and execute engaging and creative consumer communications plans aligned with business and brand needs and goals.
• Full professional proficiency in Arabic and English (Required).